• Researchers confirmed you only make choices consistent with your values if you are conscious of your values during decision making. Your 24:7 Friends keep you conscious of and make decisions according to your personal values.
  (Verplanken and Holland, Parks & Rssell, 677)
  
• Harvard University researchers found in over 70,000 women that optimism was associated with lower risk of dying from diseases like cancer, diabetes, stroke, heart and respiratory diseases. Conversations with your 24:7 Friends keep you optimistic.
  (Harvard University, T.H. Chan School of Public Health, Nurses’ Health Study) 
• Making decisions, creating intentions and setting goals are all part of the same neural circuitry of the brain and engage the prefrontal cortex, reducing worry and anxiety. Conversations with your 24:7 Friend engages the part of your brain that reduces worry and anxiety.
  (UCLA neuroscience researcher Alex Korb, The Upward Spiral)
  
• According to an ICF global coaching study, 96% of coaching clients said they would repeat their coaching experience if they could do it all over again. ‘Life Changing Conversations’ is 24:7 Friend’s trademark. It’s not easy to regret that kind of conversation! 
  (2009 Executive Summary, International Coach Federation Global Coaching Client Study, PricewaterhouseCoopers LLP) 
• An ICF global coaching study also showed that coaching resulted in 80% of clients having improved their self confidence, 73% improved relationships, 72% improved communication skills, and 67% improved life/work balance. 24:7 Friend clients reap these side-benefits as well as reaching their goals. 
  (2009 Executive Summary, International Coach Federation Global Coaching Client Study, PricewaterhouseCoopers LLP)
  
• Companies experienced an 86% Return on Investment when hiring coaches for their staff. 24:7 Friend aims for great return on investment in your personal life using the same essential coaching techniques used in companies.
  (2009 Executive Summary, International Coach Federation Global Coaching Client Study, PricewaterhouseCoopers LLP)
  
• Over a 19 year period, the number of people who said they had no one they could discuss important matters tripled to nearly 25%. 24:7 Friend may become your closest confidant to share what is most important in your life, without judgment.
  (“Social Isolation in America,” published in the American Sociological Review)
  
• The use of one’s top strengths leads to a decreased likelihood of depression and stress and an increase in satisfaction. Also, using one’s signature strengths in a new way increased happiness and decreased depression for 6 months. 24:7 Friend evaluates and uses strengths to help you make more deeply satisfying decisions about your life.
  (Peterson & Peterson, 2008) (Gander, Proyer, Ruch, & Wyss, 2012)
  

Additional case studies and industry reports on the benefits of coaching can be found in the Research Portal of the International Coach Federation.